Student Class Projects
CRED engages students in various classes throughout WVU in tourism projects. Student engagement gives the students a real world experience while providing communities with low-cost consultation and research support.
In the 2014 spring semester CRED engaged two classes in community projects:
- Students in a Masters of Public Administration capstone course developed a case study of heritage tourism development by conducting interviews of community leaders across the state who are involved with heritage tourism. The project’s goal was to develop best practice examples and was requested by a regional heritage tourism task force exploring opportunities in Doddridge, Ritchie, Gilmer, and Tyler counties. CRED and the students hope the report will be useful to other communities as well. Interviews were conducted with:
- Charles Humphries – Main Street Director, Point Pleasants, WV
- Jeremy Morris – Executive Director, Wheeling National Heritage Area
- Phyllis Baxter – Beverly Heritage Museum and Appalachian Forest Heritage Area
- Jeanne Goodman – Executive Director, Arthurdale Heritage Inc.
- Students in an MBA Marketing Management course assisted with the development of marketing plans for five tourism clients in West Virginia. They provided their clients recommendations for marketing decisions on target marketing, product, channel, pricing, and promotion as a cohesive strategy. Clients included:
- Forks of Cheat Winery
- A feasibility study for a West Virginia Wine Trail
- The Morgantown Brewing Company
- Grand Vue Park, Marshall County, WV
- The Marshall County Tourism Organization